Customer Marketing Manager

Job Facts

Minimum Requirements

• Bachelor's Degree in Marketing, Business Management, Commerce, or related field.
• Postgraduate qualification will be advantageous.
• Customer Marketing Strategy & Execution Develop and implement customer marketing strategies aligned to channel priorities, shopper insights, Route-to-Market (RTM) objectives, and Annual Business Plans (ABP) to drive sustainable volume, revenue, and market share growth.
• Lead category and shopper marketing initiatives by analysing customer, shopper, and market insights to identify growth opportunities, optimise assortment, improve category performance, and strengthen in-store execution effectiveness.
• Partner with Sales, Trade Marketing, Revenue Growth Management (RGM), and Key Account teams to develop customer business plans, promotional calendars, activation plans, and commercial initiatives aligned to customer and channel priorities.
• Drive commercial performance through customer-specific initiatives, promotional effectiveness, pricing support, pack mix optimisation, and activation strategies that improve customer profitability, category growth, and market share.
• Analyse customer, category, shopper, and market performance data to identify business opportunities, customer trends, execution gaps, and strategic interventions that support business growth and improved customer engagement.
• Lead governance of customer marketing campaigns, trade activations, category initiatives, and customer promotional programmes to ensure alignment to brand standards, commercial objectives, and ROI expectations.
• Manage customer marketing budgets, trade investments, promotional spend, and category initiatives to ensure financial governance, budget compliance, and effective return on investment.
• Collaborate with Sales, Trade Marketing, Supply Chain, Marketing, Finance, RGM, and external customers to align customer strategies, improve execution quality, and strengthen commercial partnerships.
• Lead, coach, and develop Customer Category Specialists to strengthen analytical capability, customer engagement, category management execution, and overall team performance.
• Drive continuous improvement, innovation, and best-practice customer marketing initiatives to improve customer Responsibilities Key Outcome Customer Marketing Strategy & Execution Develop and implement customer marketing strategies aligned to channel priorities, shopper insights, Route-to-Market (RTM) objectives, and Annual Business Plans (ABP) to drive sustainable volume, revenue, and market share growth.
• listed. Management reserves the right to use additional or relevant information as criteria for short-listing.
• Interested applicants, who meet the above employee specifications, should please Requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing.
• Interested applicants, who meet the above employee specifications, should please Qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
• At the heart of our recruitment processes is the need to create a value driven Experience for a Customer Marketing Manager role.
• Key Education Education
• Key Outcome
• Customer Marketing Strategy & Execution
• Develop and implement customer marketing strategies aligned to channel priorities, shopper insights, Route-to-Market (RTM) objectives, and Annual Business Plans (ABP) to drive sustainable volume, revenue, and market share growth.
• Shopper & Category Management
• Channel & Customer Business Planning
• Commercial Performance & Revenue Growth
• Customer Insights & Analytics
• Promotional & Activation Governance
• Budget & Trade Investment Management
• Cross-Functional Collaboration & Stakeholder Engagement
• Team Leadership & Capability Development
• Continuous Improvement & Innovation
• Drive continuous improvement, innovation, and best-practice customer marketing initiatives to improve customer Responsibilities Key Outcome
• Drive continuous improvement, innovation, and best-practice customer marketing initiatives to improve customer
• directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
• for a Customer Marketing Manager role.

Responsibilities

• Customer Marketing Strategy & Execution Develop and implement customer marketing strategies aligned to channel priorities, shopper insights, Route-to-Market (RTM) objectives, and Annual Business Plans (ABP) to drive sustainable volume, revenue, and market share growth.
• Lead category and shopper marketing initiatives by analysing customer, shopper, and market insights to identify growth opportunities, optimise assortment, improve category performance, and strengthen in-store execution effectiveness.
• Partner with Sales, Trade Marketing, Revenue Growth Management (RGM), and Key Account teams to develop customer business plans, promotional calendars, activation plans, and commercial initiatives aligned to customer and channel priorities.
• Drive commercial performance through customer-specific initiatives, promotional effectiveness, pricing support, pack mix optimisation, and activation strategies that improve customer profitability, category growth, and market share.
• Analyse customer, category, shopper, and market performance data to identify business opportunities, customer trends, execution gaps, and strategic interventions that support business growth and improved customer engagement.
• Lead governance of customer marketing campaigns, trade activations, category initiatives, and customer promotional programmes to ensure alignment to brand standards, commercial objectives, and ROI expectations.
• Manage customer marketing budgets, trade investments, promotional spend, and category initiatives to ensure financial governance, budget compliance, and effective return on investment.
• Collaborate with Sales, Trade Marketing, Supply Chain, Marketing, Finance, RGM, and external customers to align customer strategies, improve execution quality, and strengthen commercial partnerships.
• Lead, coach, and develop Customer Category Specialists to strengthen analytical capability, customer engagement, category management execution, and overall team performance.
• Drive continuous improvement, innovation, and best-practice customer marketing initiatives to improve customer Responsibilities Key Outcome Customer Marketing Strategy & Execution Develop and implement customer marketing strategies aligned to channel priorities, shopper insights, Route-to-Market (RTM) objectives, and Annual Business Plans (ABP) to drive sustainable volume, revenue, and market share growth.
• Customer Marketing Strategy & Execution
• Develop and implement customer marketing strategies aligned to channel priorities, shopper insights, Route-to-Market (RTM) objectives, and Annual Business Plans (ABP) to drive sustainable volume, revenue, and market share growth.
• Shopper & Category Management
• Channel & Customer Business Planning
• Commercial Performance & Revenue Growth
• Customer Insights & Analytics
• Promotional & Activation Governance
• Budget & Trade Investment Management
• Cross-Functional Collaboration & Stakeholder Engagement
• Team Leadership & Capability Development
• Continuous Improvement & Innovation
• Drive continuous improvement, innovation, and best-practice customer marketing initiatives to improve customer Responsibilities Key Outcome
• Drive continuous improvement, innovation, and best-practice customer marketing initiatives to improve customer