Brand Manager

Job Facts

Minimum Requirements

• A completed commercial degree majoring in Marketing, Business Management, Finance or similar is essential
• Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint
• SAP knowledge is advantageous
• Knowledge of consumer, trader, customer, and shopper insights
• Project management expertise
• Knowledge of the NPD process
• High levels of numeracy
• Ability to travel essential
• A minimum of two (2) years' experience as a Brand Manager gained in an FMCG environment is essential
• Knowledge of IRI / Nielsen data experience required
• Strong focus on analytical skills (turning data into actionable insights)
• Advertising experience from briefing to execution
• What It Takes to Succeed:
• that set you up for success:
• Qualifications & Certifications that will contribute to your success:
• Additional Requirements that will enhance your impact for success:
• A minimum of two (2) years'
• as a Brand Manager gained in an FMCG environment is essential
• Knowledge of IRI / Nielsen data
• & Certifications that will contribute to your success:
• Strong focus on analytical
• (turning data into actionable insights)
• from briefing to execution

Responsibilities

• Ongoing market and industry analysis to provide recommendations for brand development
• Ongoing competitor intelligence
• Ongoing review of portfolio activity effectiveness to update or change plans as required
• Budgeting & forecasting
• Insights from pulling together existing research, market trends (global & local), competitors and internal data
• SWOT analysis
• Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends
• Portfolio positioning – Identify how our brand is positioned in the market
• Develop brand plans/brand strategy for profitable company growth
• Development of 3-year portfolio strategy
• Define and manage brand positioning and communication strategy using a variety of media
• Prepare/Review all promotional, advertising, media, research and R&D briefs
• Participate in media strategy process, agreement & delivery of plans
• Develop and execute marketing campaigns aimed at communicating our brand message
• Maintain relationships (both internal and external partners)
• Monitor communication/promotional spend
• Development of commercial rational and justification
• Project management of all new product development projects
• Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products
• Product / packaging development
• Implement launch and launch support plan
• Participate in monthly marketing & NPD meetings
• Deliver performance targets for portfolio across all target brands
• Deliver local portfolio and brand strategy
• Deliver consumer communication strategy
• Management of all New Product Development projects
• Key Areas of Impact: