Senior Graphic Designer

Job Facts

Minimum Requirements

• A Degree/Diploma in Graphic Design, Visual Arts or equivalent is required.
• DTP certification will be an advantage.
• Providing creative direction or guidance to other designers/creative partners
• Strong understanding of design principles, layout typography and colour therapy
• Proficient in Mac and Adobe Creative Suite (Photoshop, Illustrator and InDesign)
• Familiarity with digital marketing platforms and tools
• multiple projects simultaneously
• 6 to 8 years as a Graphic Designer with demonstrated experience operating at a Senior level
• Demonstrated experience leading complex, multi-channel creative projects
• Photo editing skills essential
• in video editing will be an advantage
• What It Takes to Succeed:
• that set you up for success:
• Qualifications & Certifications that will contribute to your success:
• Additional Requirements that will enhance your impact for success:
• Take the Next Step with Spitz
• By joining a dynamic team driven by excellence and innovation, where your passion for fashion can thrive alongside world-renowned brands. Together, we’ll shape the future of premium footwear and apparel.
• 6 to 8 years as a Graphic Designer with demonstrated
• operating at a Senior level
• & Certifications that will contribute to your success:
• Demonstrated
• leading complex, multi-channel creative projects
• Photo editing

Responsibilities

• Ensure the effective output of artwork for Facebook, Instagram, Spitz, Kurt Geiger, the intranet, Takealot and YouTube.
• Plan, produce and edit audio-visual content for brands’ wholesale and social media.
• Write and edit copy for social media posts, email newsletters and promotional material.
• Ensure effective output of flyers, brochures, and catalogues across all brands.
• Create social media assets a month ahead across all platforms as per the below:
• Spitz: Intranet Banner, Facebook Cover, Brochure, Newsletter, GDN, Facebook posts, Instagram posts, Website landing page.
• Kurt Geiger: Intranet Banner, Facebook Cover, Brochure, Newsletter, GDN, Facebook posts, Instagram posts, website-landing page.
• Love My Carvela: Intranet Banner, Facebook Cover, Facebook posts, Instagram posts
• Gant: Intranet Banner, Newsletter
• Ensure successful execution of campaign selects for window banners/ lightboxes, social media and websites.
• Put together retouching briefs and logo placement document for the agency/photographer.
• Create artwork as requested by Brand Marketing and Visual teams for social media, signage and advertising for various campaigns.
• Styled shots of products used to create social media posts.
• PR – prepare existing editorial with respective merchandise item to create social media posts.
• Influencers: prepare images with respective merchandise item to create social media posts.
• Seasonal campaign imagery: prepare with correct logo and according to CI Campaign artwork including that for promotions; lay-by; competitions and RCS. May be across social media, email and print signage.
• Select images with VM from campaign shoots.
• Create retouching brief for the Photographer.
• Create logo placement doc for the agency.
• Create mockups for light boxes/banners for VM to get general feel/understanding.
• Update email signatures with new campaign images and send them to everyone in the business.
• Create catalogues and leaflets for wholesalers for Green Cross and Gant.
• Ensure deadlines are met for posters and hoarding indicating store closure/ openings/ directions to pop up to reach stores in a timely fashion.
• Liaison between retouching agencies to ensure full sets of campaign images are saved and catalogued.
• Assist Property/OPS with A4 A3 A1 A0 posters and decals for in store perspex holders/ windows/ hoarding to notify customers about store closures/pop-ups/ openings.
• Create collateral to market the closure/opening to customers on social media/website.
• Ensure corporate identity agreed seasonally and at a brand level is adhered to for all content being created.
• Ensure full understanding of CI changes – as indicated by brand and digital team and be able to implement.
• Ensure logos and CI documents are kept updated as used for reference.
• Assist Merchandise, Planning, QA across brands with Corporate Identities
• Update packaging/ footwear/ accessories/ swing tags/ with correct specs for suppliers to provide samples to head office.
• All retouching of photographic images produced through each season for Spitz, Kurt Geiger and occasionally Gant.
• Clean up all images at a high level of detail e.g. backgrounds; dust, scratches etc.
• Resize images according to required formats.
• Save and catalogue images on the shared server to ensure that they are easy to find and always accessible. Maintain electronic archiving of various images and creative libraries (namely organogram images; seasonal campaign images and product shots).
• Create content, design cover and divider pages for merchandise guides including store lookbooks and wholesale guidelines. Insert products and article numbers
• Manage and guide the Brand Photographer with editing footwear or clothing across brands to be placed on the website and in launch booklets.
• Assist key role players in various departments with ad-hoc graphic work across all brands inclusive of assisting the photographer in editing images of footwear and clothing for the website when needed.
• Adverts for print purposes.
• Digital Marketing
• Seasonal Campaign Launches
• Store Closures/ Openings
• Maintain Brand Corporate Identity
• Photo Editing
• Key Areas of Impact:
• Adverts for print